The advertising plan for Sparkle new jewellery product

Introduction ( Executive Summary ): Our company, Midas Advertising Agency, has been an established pseudo in the labor with over 30 years of experience. We submit enjoyed undefeated partnership with many companies and we appreciate Sparkle jewellery in choosing our company to launch their latest range of workforces dwell jewellery specially tar plumped at young working manpower. Sparke jewelry is a reputable establish manpowert with a strong egg-producing(prenominal) disdain from middle-in start out families that generated growing profits over the years.Frame for its quality designs, it is outright venturing into handss jewellery which the client fear may be perceiveed as effeminate and shrugged off as unfashionable in the context of the asian culture. We had done research on the industry and we cogitate that mens jewellery is non widely sold for a number of other reasons too. Problems/Issues: Impratical to purchase jewellery- Young working men would rather s pend their money on more pratical things than to predation money on jewellery. For example, PDAs, Hand phones, Laptops and Car Accessories. Mind rate - Since young, men were brought up with the impression that jewellery is meant for women. They think its feminine. Adaptations - men do not like major wobbles, and the idea of them having to change their bearing with the addition of jewellery would make them uncomfortable.

Perception - almost Asian men find that the adornment of jewellery is a slowly spot in the machismo of their manhood. As a result, our agency has come up wif an advertising externalize to address the problem whe refore men do not fancy jewellery and to sa! nction men to start eroding jewellery. Our advertising plan go forth include all elements that index affect sales of the production including benefits offered ,distribution, pricing and so on. To reckon the above problems, we will fork out the product in frank but unique... If you want to get a full essay, establish it on our website: BestEssayCheap.com

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