Port Marine

Situation Analysis Port-Marine is focusing on the rapid emergence of the confede proportionalityn, and the feeler of its channels of distribution. Excellent products and extensive sales promotions increase familys revenue almost 5 measure in the last trey stratums from 225,000 in the first division of operation, to 1,240,000 in the present year. The main physical object of the company is to realize out sales of their products directly to the final clients, therefore dandy the terms for the consumer, and increasing the profit for the company. The underlying marketing objective is producing pure t iodine products at competitive prices for the targeted market. The company intends to eliminate the dealers, by severely advertising and promoting its products. Port-Marine is specializing in manufacturing three types of fiberglass sailboats: 2 family-oriented, and one build for performance and racing. This expectation shows that the company focuses on two different market segments: 1. the maestro racer and 2. the average customer oriented toward a family approach. in that location ar three sign pretenses, and one in the raw model: 1. P/M-17 costs $3000, and sit two adults and two children. It is 17 feet long. 2. P/M-34 costs $40,000, and sleeps septet people. It is 33 feet 8 inches long. 3. P/M-36 costs $20,000, a travel craft. It is 35 feet 10 inches long. 4.

The new boat, P/M-29 costs $20,000 (similar to P/M-34). It sleeps six people, and it is 28 feet 9 inches long. The firms trustworthy ratio demonstrates that Port-Marine is barely in the black, and that they need inventory in o rder to meet their short-term debts. This sh! ows that the company needs more(prenominal) funding in order to be profitable. Current ratio is = 1.03 ( catamenia assets / current liabilities).The quick ratio is = 0.64(current assets inventory) / current liabilities). Port-Marines assets are largely inventory. To be exact, the company has $700,000 in inventory. In addition, the concern has an outstanding accounts receivable balance of...If you deprivation to get a full essay, order it on our website: BestEssayCheap.com

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