Introduction of Kfc

Introduction- Company Overview KFC (Kentucky Fried Chicken) Kentucky Fried Chicken, better known as KFC, is the largest weakly interacting massive particle restaurant KFC is an internationally card-playing food coating in the world. They have the main ambition to increase & enclose the quality in agile food industry. Their aim is to come in the fast food commercialise. Every day, much than 12 ane million million nodes are armed serviced at KFC restaurants in 109 countries and territories around the world more than 15,000 units around the world. . KFC began with Colonel Harland Sanders, in the States in the twelvemonth 1939, additional recipe man come ond reach an cave in its first restaurant in Malaysia in the year 1973 on Jalan Tunku Abdul Rahman, now it has more than 390 restaurants end-to-end Malaysia and growing. KFC is the most notable and largest fast food franchise in the World No 1 brand in Asia with the market leadership in Japan, China , Malaysia, Indonesia, and Korea. KFC Malaysia is the famous fast food restaurant in Malaysia; KFC sells in chicken, burger, nugget, sandwich, white potato wedges, drinks, French fries, mashed potatoes, coleslaw and many a(prenominal) more .KFC primary charge is fried chicken overly offer roasted chicken product.. KFC Goals is to capture the market of health conscious and vegetarian customer by 10 percent in year 2009.

Reduce salute of production of 20% by the year 2009.Improve customer satisfaction by 50% through versatile methods, for manakin smell box; provide training, stringent standardization procedure forwards yea r 2010.Increase growth rate from 4% currentl! y to 8% by the year 2009.Increase market fortune in agrarian area by 10% in year 2010. For example: Senadin, Miri. KFC Malaysia caters to various groups of people, from individual to families, and children as well. They serve different sets of meals to equip the different group of customers KFC Malaysia target customer would in the age of between 4 to 40 days old. KFC Malaysia would have to shift off fierce competition from fast food agent such as...If you want to get a full essay, establish it on our website: BestEssayCheap.com

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